Product & Sales Leader at Spendbase
Bohdan Mashtalir is the Product & Sales Leader at Spendbase and Co-Founder of Carrot Care. With experience spanning venture capital and tech startups, Bohdan brings a sharp eye for spotting opportunities and turning ideas into impactful solutions.
Having worked as both an investor and a founder, Bohdan shares insights rooted in real-world experience. Passionate about people, products, and growth, he writes to empower others to succeed in their own entrepreneurial journeys.
Recent articles
Vendor management
Why ROI Matters: How to Calculate and Maximize Your Investment [2025 Updated]
ROI isn’t just a buzzword—it’s the go-to measure for knowing if your business spending is working. For finance leaders and founders, tracking ROI means knowing exactly where the money goes and how much value comes back. This clarity helps you back every decision with real data, letting you fine-tune strategies for strong growth and steady profitability.
Cost optimization
Kiss, Marry, Ignore: Assessing Your 2025 Sales Stack with Yuriy Zaremba
On the live Q&A session with Yuriy Zaremba, CEO of AISDR, we explored strategies for optimizing sales tech stacks in 2025 - read a detailed webinar recap.
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