Pricing score

8

ActiveCampaign Pricing Profile

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, sales automation, and CRM capabilities.

HQ Location

Chicago, Illinois, USA

Category:

CRM

Key Takeaways

Contact-Based Pricing

ActiveCampaign’s pricing primarily depends on the number of contacts in your account, meaning costs can increase as your audience grows.

Annual Billing Discounts

Businesses should review their contracts closely, as renewal costs for plans may vary based on changes in features or user numbers.

Add-Ons

Certain features, such as SMS marketing and custom domain options, may be available as add-ons and could affect overall pricing.

Product Overview

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ActiveCampaign designed to help businesses create personalized experiences for their customers at every stage of the customer journey. The platform offers a user-friendly interface with drag-and-drop functionality, making it easy for users to design automated workflows and campaigns without needing extensive technical skills. Key features include advanced email marketing tools, segmentation and targeting capabilities, and robust reporting and analytics to measure campaign performance.

ActiveCampaign allows businesses to nurture leads through personalized messaging, automate follow-ups, and manage customer relationships effectively. It also integrates seamlessly with various third-party applications, enhancing its functionality and allowing businesses to connect their existing tools. Overall, ActiveCampaign empowers organizations to improve customer engagement, drive conversions, and foster long-term relationships through tailored marketing strategies.

INSIGHTS

Our insights about ActiveCampaign pricing

01

For larger enterprises, custom pricing options based on performance metrics and specific business needs may be available.

02

ActiveCampaign may run seasonal promotions or discounts, so it’s worth checking for special offers when considering a subscription.

03

The pricing structure is generally transparent, with no hidden fees.

Available Pricing Models

How much does ActiveCampaign cost?

ActiveCampaign provides a 14-day free trial, so you can get immediate access to the email and marketing automation platform.

Enterprise

  • Campaigns at scale with enterprise-level support.
  • The price is $145/month.

Pro

  • Full omnichannel marketing automation.
  • The price is $79/month.

Plus

  • Automation and powerful customer insights.
  • The price is $49/month.

Starter

  • Get started with personalized marketing campaigns.
  • The price is $15/month.

What users say about ActiveCampaign pricing

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James S.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

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Hendrik H.

They increase prices by over 30% without letting you know beforehand. You have to find out "accidentally". You have to wait over a week to get any word from customer service. I've yet to receive a helpful response.

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Josh L.

The pricing can be tough to justify for smaller startups with smaller email lists.

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David B.

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

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Dennise K.

I think it is a little tricky to start using it and I think its also expensive.

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James S.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

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David B.

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

avatar

Hendrik H.

They increase prices by over 30% without letting you know beforehand. You have to find out "accidentally". You have to wait over a week to get any word from customer service. I've yet to receive a helpful response.

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Dennise K.

I think it is a little tricky to start using it and I think its also expensive.

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Josh L.

The pricing can be tough to justify for smaller startups with smaller email lists.

ActiveCampaign Pricing Rating

Analytics and Reporting: 4.6/5

The platform provides detailed insights into campaign performance, helping businesses make data-driven decisions and optimize their marketing strategies.

Automation Features: 4.1/5

ActiveCampaign combines email marketing, marketing automation, sales automation, and CRM capabilities, making it a versatile solution for customer experience management.

User-Friendly Interface: 4.5/5

The platform features a drag-and-drop editor that simplifies the creation of automated workflows and campaigns, suitable for users with varying technical skills.

FAQ on ActiveCampaign Pricing

Do you have a setup cost?

Absolutely not. You can take on a monthly plan with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime on our month-to-month plans.

What is a contact?

A contact is a single person you have recorded in your account. Think of one email address being one contact.

Does ActiveCampaign integrate with other tools?

Yes, ActiveCampaign integrates with a wide range of third-party applications, including e-commerce platforms, CRM systems, and social media tools.

Can I customize my automation workflows?

Yes, ActiveCampaign provides a user-friendly drag-and-drop editor that allows users to customize automation workflows according to their specific needs.