Pricing score

Asana Pricing Profile

A project management tool designed to help teams organize, track, and manage their work and projects more efficiently.

HQ Location

San Francisco, California, USA

Category:

Work Collaboration

Key Takeaways

Barrier to Entry

Asana's pricing can be a significant hurdle for small businesses and startups. The cost per user, especially for advanced features, may be considered steep and can deter smaller organizations from fully utilizing the platform.

Misleading Pricing

The advertised pricing can be misleading, as the minimum number of users required to access the advertised rates is not always disclosed, which can make the actual costs much higher than initially expected.

High Costs for Premium Features

Advanced features like custom fields, portfolios, and timeline views are only available in higher-tier plans, which can be costly. This pricing structure may make it difficult for organizations to justify the expense, especially if they only need a few advanced features.

Product Overview

Asana is a project management and collaboration tool that helps teams organize, track, and manage their work effectively. It offers features such as task assignments, project timelines, and milestones to ensure that projects stay on schedule and responsibilities are clear. Asana’s intuitive interface allows users to create tasks, set deadlines, and visualize project progress through various views like lists, boards, and calendars. The platform facilitates team collaboration with comment threads, file attachments, and integration with other tools like Slack and Google Drive. With customizable workflows and reporting features, Asana helps teams streamline their processes and improve productivity.
Available Pricing Models

insights

Our insights about Asana pricing

Price barrier for small teams

Advertised price hides minimum user requirement

Essential features are locked in higher tiers

Available Pricing Models

How much does Asana cost?

Asana offers a personal free plan for individuals and small teams looking to manage their tasks. It includes unlimited essentials like rojects, tasks, activity log, storage, comments and more.

Starter

The plan for growing teams that need to track their projects' progress and hit deadlines includes unlimited essentials, scaled security, Asana AI, automated workflows and more.
The price is $10,99/user/month.

Advanced

The plan for companies that need to manage a portfolio of work and goals across departments includes unlimited essentials, project and portfolio views, advanced reporting, resource management and more.
The price is $24,99/user/month.

What users say about Asana pricing

Vaughan

The pricing is not transparent and deliberately hides this fact until a person reaches the billing details page in the shopping cart. While their pricing plan says the cost is $10.99/$13.49 per user/seat, NOWHERE on the page does it say that you have to take a minimum of 2 seats. If your pricing was transparent and honest, it would say that pricing starts at 21.98 / 26.98 and that you have to sign up for at least 2 users. which are charged at $10.99/$13.49. So the $10 and $13 per month is actually intentionally deceptive because you cannot sign up at the prices stated on their pricing page. They do mention this in help articles, but not on the pricing page. Do a quick search on Google and you will discover a lot of people who have also found their pricing to be deceptive.

Kim

The pricing structure is my biggest beef with Asana. I would upgrade if the cost per user was not so steep.

Santiago

Asana's pricing can be a downside for smaller teams and organizations, as advanced features like custom fields, portfolios, and timeline views are only available in premium paid plans.

Corrine

Сonfusing monthly prices. Asana's pricing system is not clear from the onset, and I landed with a $152 monthly fee as a small business. After being charged my first $152 fee, I assumed I had mistakenly signed up for an annual fee - because it was so much more than the program advertised as a monthly fee. By the second monthly the fee landed, I reached out to customer service to request my account be cancelled and the amount refunded. Despite reaching out immediately, Asana notified me they would not refund the amount charged. Then the "gave me a 2 month free trial" instead of cancelling my account. Today I find another $152 fee on my account, and again am refused a refund.

Kristian

It was a little pricey once you started to bring more users in which was a barrier to growth and using it more. I think its good value for money, but for small businesses it is a bit of an outlay.

Vaughan

Corrine

Kim

The pricing structure is my biggest beef with Asana. I would upgrade if the cost per user was not so steep.

Kristian

It was a little pricey once you started to bring more users in which was a barrier to growth and using it more. I think its good value for money, but for small businesses it is a bit of an outlay.

Santiago

Asana's pricing can be a downside for smaller teams and organizations, as advanced features like custom fields, portfolios, and timeline views are only available in premium paid plans.

Asana Pricing Rating

Ease of Use: 4.5/5

Asana offers an intuitive interface for managing projects and tasks. Most users find it easy to navigate and set up, though new users may need some time to explore its full range of features and customization options.

Cost Efficiency: 4/5

Asana provides a free plan with essential project management features and reasonably priced paid plans for advanced capabilities. While it offers good value, some users may find the cost of higher-tier plans a bit high relative to the advanced features provided.

Features and Functionality: 4.5/5

Asana provides task management, project tracking, and team collaboration with features like task dependencies, project timelines, and various view options. Its set of tools supports efficient workflow management, although some advanced features are only available in premium plans.

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FAQ on Asana Pricing

Can I integrate Asana with other tools?

Yes, Asana integrates with a variety of third-party applications and services, including tools for communication, file sharing, and productivity, such as Slack, Google Workspace, Microsoft Teams, and Dropbox. These integrations help streamline workflows and enhance collaboration.

How does Asana handle task and project management?

Asana allows users to create tasks and assign them to team members, set due dates, and track progress. Projects can be organized using lists, boards, or timelines, and users can visualize task dependencies, milestones, and overall project status to ensure everything is on track.

Can I customize Asana to fit my workflow?

Yes, Asana offers various customization options, such as custom fields, task templates, and project views. You can tailor the platform to suit your team’s specific needs and workflows, including setting up personalized dashboards and reports.

How does Asana’s collaboration feature work?

Asana’s collaboration features include comment threads on tasks, the ability to tag team members, and real-time updates. Team members can discuss tasks directly within the platform, share files, and keep all project-related communication in one place.

How does Asana handle project timelines and deadlines?

Asana includes tools for setting deadlines, tracking project timelines, and managing task dependencies. The Timeline view provides a visual representation of project schedules, helping teams plan and adjust their work to meet deadlines and stay on track.