Pricing score

CleverTap Pricing Profile

CleverTap is a customer engagement and retention platform designed to help businesses manage and optimize their mobile and web user experiences.

HQ Location

Mumbai, India

Category:

CRM

Key Takeaways

Data-Driven Insights

The platform offers in-depth analytics that help businesses understand user actions and engagement metrics, enabling informed decision-making.

Personalization and Segmentation

CleverTap allows for dynamic segmentation and personalized messaging, which enhances engagement by delivering relevant content to specific user groups.

Automation Capabilities

The ability to automate campaigns across multiple channels, including push notifications, emails, and SMS, helps businesses reach users at optimal times without manual effort.

Product Overview

CleverTap offers a comprehensive suite of tools for analyzing user behavior, automating marketing campaigns, and improving customer retention strategies.

One of the platform’s primary features is user analytics, which provides in-depth insights into user behavior across mobile apps and websites. This includes tracking user actions, segmenting audiences, and measuring engagement metrics. CleverTap also allows businesses to create dynamic segments based on various criteria, such as behavior and demographics, enabling targeted messaging.

The campaign automation feature facilitates automated marketing across multiple channels, including push notifications, in-app messages, emails, and SMS. This helps businesses reach users at optimal times with personalized content. Additionally, CleverTap supports A/B testing, allowing users to test different message versions to determine which performs best, fostering data-driven decision-making.

CleverTap also assists in creating customer lifecycle campaigns that target users based on their journey stage, helping nurture leads and retain existing customers. The platform emphasizes personalized messaging, utilizing user data to deliver relevant content that resonates with individual users, thereby enhancing engagement.

INSIGHTS

Our insights about CleverTap pricing

Implementation costs, if applicable, should be factored into the overall pricing assessment, especially for larger companies

Price may be high for startups

Pricing is on the higher side when scale of events is huge

Available Pricing Models

How much does CleverTap cost?

You can boost your engagement capabilities with a variety of CleverTap modules tailored to your needs.

Essentials

Omni-channel experiences, targeting the right audience by segmenting customers, creating experiments and more.
The price is $75/month.

Advanced

Hyper-personalization, automated segmentation, advanced analytics and Premium engagement channels.
Custom pricing.

Cutting Edge

Clever. AI, predictive segmentation, real time product recommendations and more.
Custom pricing.

What users say about CleverTap pricing

Frequent User

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Deepa K.

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Verified Reviewer

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Ernesto C.

Price is a bit on the upper side and not so clear as startups

Anirban S.

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

Frequent User

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Ernesto C.

Price is a bit on the upper side and not so clear as startups

Deepa K.

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Anirban S.

Verified Reviewer

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

CleverTap Pricing Rating

Value for money: 4.7/5

CleverTap provides good value considering its comprehensive feature set, particularly when compared to using multiple separate tools.

Personalization and Segmentation: 4.7/5

CleverTap allows for dynamic segmentation and personalized messaging, which enhances engagement by delivering relevant content to specific user groups.

Scalability: 4.5/5

Designed to grow with businesses, CleverTap accommodates a range of user needs, making it suitable for both small and large enterprises.

FAQ on CleverTap Pricing

Can I automate marketing campaigns with CleverTap?

Yes, CleverTap allows for the automation of marketing campaigns across multiple channels, including push notifications, emails, SMS, and in-app messages.

What types of analytics does CleverTap provide?

CleverTap offers in-depth analytics that include tracking user actions, measuring engagement metrics, and conducting cohort analysis to understand user retention over time.

How does CleverTap support personalized messaging?

CleverTap uses user data to deliver relevant content tailored to individual users, enhancing the effectiveness of marketing efforts.

What is A/B testing in CleverTap?

A/B testing allows users to test different versions of messages or campaigns to determine which performs better, enabling data-driven optimization.