Pricing score

6.7

Hotjar Pricing Profile

Hotjar offers a powerful suite of analytics and feedback tools designed to help businesses understand how users interact with their websites, through heatmaps, session recordings, and surveys. This data-driven insight enables companies to optimize user experience and increase conversion rates.

Hotjar Pricing Profile

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Hotjar Pricing Profile

INSIGHTS

Our insights about Hotjar pricing

01

Shift from per-organization to per-site pricing results a significant cost increase

02

Great free version

03

Fairly expensive

What users say about Hotjar pricing

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Rajesh C.

I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive.

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Brent J.

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

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Lucas P.

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

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Tyler S.

Hotjar is a great heatmapping software that is easy to install, has great features, and a reasonable price point.

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Robert F.

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

avatar

Rajesh C.

I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive.

avatar

Tyler S.

Hotjar is a great heatmapping software that is easy to install, has great features, and a reasonable price point.

avatar

Brent J.

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

avatar

Robert F.

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

avatar

Lucas P.

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.