Pricing score

Hotjar Pricing Profile

Hotjar offers a powerful suite of analytics and feedback tools designed to help businesses understand how users interact with their websites, through heatmaps, session recordings, and surveys. This data-driven insight enables companies to optimize user experience and increase conversion rates.

HQ Location

St. Julian's, Malta

Category:

Marketing and Sales

Key Takeaways

Target Audience and Affordability

Hotjar may be more suitable for larger businesses or those with higher website traffic due to its pricing structure, which may not be affordable for startups or smaller organizations.

Feature Accessibility

Certain features like advanced filters are restricted to higher-tier plans, which may not be ideal for users on basic plans.

Ease of Use and ROI

Users generally find Hotjar simple to use and believe it offers a good return on investment.

Pricing Changes

Recent pricing changes, particularly among legacy users, can be substantial and unjustified.

Product Overview

Hotjar offers a powerful suite of analytics and feedback tools designed to help businesses understand how users interact with their websites, through heatmaps, session recordings, and surveys.
This data-driven insight enables companies to optimize user experience and increase conversion rates.

Conversion funnels track user paths towards goals, while form analytics pinpoint areas for improvement. It supports multi-device compatibility and offers tools for recruiting test users directly from your site, aiming to enhance both quantitative and qualitative understanding of user behavior.

INSIGHTS

Our insights about Hotjar pricing

Shift from per-organization to per-site pricing results a significant cost increase

Great free version

Fairly expensive

Hotjar Pricing Rating

Ease of Use: 4.5/5

Users generally find Hotjar intuitive. It generally receives positive reviews for its effectiveness in providing actionable insights and improving website usability and conversions.

Features: 4/5

Hotjar offers a comprehensive suite of tools including heatmaps, session recordings, and feedback polls. However, some users feel that certain advanced features could be more accessible.

Customer Support: 3.5/5

Feedback on customer support is mixed, with some users reporting satisfactory assistance while others mention room for improvement in response times and issue resolution.

Value for Money: 3.5/5

Opinion varies on pricing, with some users feeling it's justified by the features offered, while others find it expensive compared to competitors or past pricing structures.

What users say about Hotjar pricing

Rajesh C.

I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive.

Brent J.

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Lucas P.

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

Tyler S.

Hotjar is a great heatmapping software that is easy to install, has great features, and a reasonable price point.

Robert F.

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Rajesh C.

I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive.

Tyler S.

Hotjar is a great heatmapping software that is easy to install, has great features, and a reasonable price point.

Brent J.

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Robert F.

Lucas P.

Available Pricing Models

How much does Hotjar cost?

Hotjar pricing plans start from €32 per month. It also has a Basic plan to get started and evaluate all the benefits of the tool for your business. The Basic offers unlimited heatmaps, recordings of user sessions, basic filters, HubSpot integration, dashboards and highlights.

Plus

The plan for small teams includes page view filters, session information and technology filters, and API for tracking custom user actions.
The price is €32 per month.

Business

This plan for growing companies & websites offers behavior and experiment filters, frustration and engagement scores, API for tracking custom user attributes and all custom-built integrations.
The price is €80 per month.

Scale

The plan designed for large companies & websites includes funnels and trends, console tracking (Errors), entered text and error filters, API for automation user lookup and deletion, webhooks, SAML single sign-on (SSO), customer success manager and priority support.
The price is €171 per month.

FAQ on Hotjar Pricing

1. Does Hotjar have a trial?

Yes, every new account starts out with a trial of the most advanced features for free. There are no auto-charges and you don't need to input any payment details. After the 15-day trial period, you can choose which plans you want (or continue with the free ones).

2. How do I install Hotjar?

Installation involves copy and pasting your unique Tracking Code on the site you would like to track. This tracking code allows you to collect data from your visitors and send it back to Hotjar.

3. Can I handle multiple sites with one account?

Yes. There is no limit to the number of sites you can manage in one account. All of your sites are accessible under one account, making it easy to manage multiple different sites.

4. What types of businesses benefit from using Hotjar?

Hotjar is beneficial for businesses of all sizes that want to improve their website performance and user experience. It's particularly valuable for marketers, UX/UI designers, product managers, and developers.