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HubSpot is an inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It offers tools for lead generation, email marketing, and CRM, allowing users to manage and analyze their interactions with prospects and customers. HubSpot's marketing automation features streamline campaign management and nurture leads through personalized content and workflows. The platform also includes sales tools such as pipeline management and sales analytics to enhance team performance and track deal progress.
Pricing score
5
Hubspot Pricing Profile
CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
HubSpot – Up to 75% off
*only for Spendbase customers
Key Takeaways
Loyalty Issues
Long-term users have reported feeling undervalued, as the company’s pricing model often does not reward customer loyalty or offer competitive pricing for existing customers.
Market Position
HubSpot is increasingly focused on medium to enterprise-sized businesses, leaving smaller businesses to seek more affordable alternatives like Zoho. This shift may make HubSpot less appealing to startups or small businesses seeking budget-friendly options.
Commitment Issues
Users have noted concerns about the platform’s annual commitment requirements and the difficulty of canceling subscriptions, which can be problematic if users find the service does not meet their needs.
Product Overview
insights
Our insights about Hubspot pricing
01
Pricing structure not be ideal for SMB
02
Value perception depends on usage and needs
03
Transparency and customer loyalty concerns
Available Pricing Models
How much does HubSpot cost?
HubSpot offers discount pricing for eligible startups through the HubSpot for Startups. If you work for a startup and would like to determine your eligibility for the startup program and apply, visit HubSpot for Startups Program.
Starter
- Marketing Hub: $20 per month, includes basic email marketing, forms, and ad management.
- Sales Hub: $20 per month, includes email tracking, meeting scheduling, and CRM tools.
- Service Hub: $20 per month, includes ticketing, live chat, and knowledge base.
Professional
- Marketing Hub: $890 per month, includes advanced automation, SEO tools, and A/B testing.
- Sales Hub: $100 per month, includes sales automation, pipeline management, and reporting.
- Service Hub: $100 per month, includes customer feedback, advanced reporting, and service automation.
Enterprise
- Marketing Hub: $3,500 per month, includes advanced features like custom reporting and multi-touch revenue attribution.
- Sales Hub: $150 per month, includes advanced sales analytics, custom reporting, and team management tools.
- Service Hub: $150 per month, includes custom objects, advanced team management, and comprehensive reporting.
What users say about HubSpot pricing
Mohsin K.
The pricing of HubSpot Sales Hub may be prohibitive for small businesses with limited budgets, especially if they do not require all the features included in the platform.
Simon L.
It could be seen as an expensive platform at first, but when you start using it, you quickly see how it can help you close more leads and see the ROl.
Maggie
For a small business, they limit almost every feature/function to try to entice you to 5x your monthly spend. You end up feeling enormously frustrated.
Verified User
We pay for the lowest level of HubSpot as we're a starup. It makes working cross-team very difficult because contacts are "owned" by each employee and other employees arent able to see that contact has occured with that contact
Jordan C.
The pricing is slightly high but as we have grown using Hubspot we can see the benefit in using the system and are now happy with the price.
Andrew C.
Unless you buy the most expensive package, you get practically no value. Most open source software does a better job. Also they lock you in for a year.
Will S.
The price keeps going up higher and higher. But it seems that recent years has the HubSpot team focused on medium to enterprise businesses and no longer catering to the smaller (but larger) SMB market.
Ferenc L.
There are some advanced features that require additional payment, which leads to higher costs, but again, what you get on the lower tier is perfect enough to run a good operation.
Mohsin K.
The pricing of HubSpot Sales Hub may be prohibitive for small businesses with limited budgets, especially if they do not require all the features included in the platform.
Jordan C.
The pricing is slightly high but as we have grown using Hubspot we can see the benefit in using the system and are now happy with the price.
Simon L.
It could be seen as an expensive platform at first, but when you start using it, you quickly see how it can help you close more leads and see the ROl.
Andrew C.
Unless you buy the most expensive package, you get practically no value. Most open source software does a better job. Also they lock you in for a year.
Maggie
For a small business, they limit almost every feature/function to try to entice you to 5x your monthly spend. You end up feeling enormously frustrated.
Will S.
The price keeps going up higher and higher. But it seems that recent years has the HubSpot team focused on medium to enterprise businesses and no longer catering to the smaller (but larger) SMB market.
Verified User
We pay for the lowest level of HubSpot as we're a starup. It makes working cross-team very difficult because contacts are "owned" by each employee and other employees arent able to see that contact has occured with that contact
Ferenc L.
There are some advanced features that require additional payment, which leads to higher costs, but again, what you get on the lower tier is perfect enough to run a good operation.
FAQ on HubSpot Pricing
How does HubSpot’s CRM work?
HubSpot's CRM allows businesses to track and manage interactions with customers and prospects. It provides a centralized database where users can view contact details, track communication history, log interactions, and monitor deal stages, helping to streamline sales and marketing processes.
What is HubSpot’s Marketing Hub?
Marketing Hub is a suite of tools designed for inbound marketing. It includes features for creating and managing email campaigns, social media posts, content landing pages, SEO, lead generation, and marketing automation, aimed at attracting and nurturing leads.
What is HubSpot’s Sales Hub?
HubSpot’s Sales Hub offers tools for sales teams to manage their pipeline, track deals, automate repetitive tasks, and gain insights into sales performance. Features include email tracking, meeting scheduling, sales automation, and reporting tools to improve sales efficiency and effectiveness.
What is HubSpot’s Service Hub?
HubSpot’s Service Hub focuses on customer service and support. It includes features such as ticketing systems, knowledge bases, live chat, and customer feedback tools to help businesses provide better support, resolve issues efficiently, and enhance customer satisfaction.
Can HubSpot help with content management?
Yes, HubSpot’s CMS Hub provides tools for creating, managing, and optimizing website content. It includes features like drag-and-drop page builders, SEO recommendations, content personalization, and analytics to help businesses create and manage their web presence effectively.
Can I migrate data to HubSpot?
Yes, HubSpot provides tools and support for migrating data from other platforms. This includes importing contacts, deals, and other relevant information into HubSpot’s CRM. HubSpot’s support team and resources can assist with the migration process.
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