Pricing score

Iterable Pricing Profile

Iterable is a cross-channel marketing automation platform designed to help businesses create, manage, and optimize customer experiences through personalized and targeted messaging.

HQ Location

San Francisco, California

Category:

CRM

Key Takeaways

Cross-Channel Engagement

Iterable allows businesses to engage customers across multiple channels, including email, SMS, push notifications, and social media, ensuring a cohesive customer experience.

Automation and Personalization

Iterable's powerful workflow automation tools allow marketers to design complex customer journeys and automated campaigns, while its A/B testing and real-time personalization features enhance message relevance.

Customer Data Platform

With its built-in customer data platform (CDP), Iterable enables businesses to gather and analyze user data from various sources, helping to create detailed customer profiles for more effective targeting and personalization.

Product Overview

Iterable enables brands to engage their customers across various channels, including email, SMS, push notifications, in-app messaging, and social media.

One of the key features of Iterable is its robust customer data platform (CDP), which allows businesses to collect, segment, and analyze user data from multiple sources. This helps in building detailed customer profiles that inform marketing strategies and campaign targeting.

Iterable also provides a powerful workflow automation tool that allows marketers to create complex customer journeys and automated campaigns without needing extensive technical skills. This includes features like A/B testing, audience segmentation, and real-time personalization, which help ensure that messaging is relevant and timely.

The platform supports collaboration among marketing teams by offering a user-friendly interface and tools for campaign management, making it easier to coordinate efforts across channels. Additionally, Iterable’s reporting and analytics capabilities enable businesses to track campaign performance and customer engagement metrics, helping to optimize future marketing efforts.

INSIGHTS

Our insights about Iterable pricing

Onboarding and implementation services might come with additional costs, especially for larger enterprises that require extensive setup and integration with existing systems

Usage-based pricing

Pricing information is not publicly available due to its customized nature

Available Pricing Models

How much does Iterable cost?

The exact pricing details are not publicly listed, but it typically varies based on the features, scale of use, and specific needs of the business.

What users say about Iterable pricing

Fatuma N.

The tool is helping us reach more clients through sms and email and whatsapp marketing at good pricing.

Verified User in Computer Software

There is some limitation on the features compared to other platforms, for example the complexity with which we can build automated journeys is limited by wait step steps types, and it is difficult to manage users across different journeys.

Verified User in Consumer Electronics

About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example.

Meghan G.

There are some surprising gotchyas in the product that can only be learned the hard way (deleting data, losing content).

Verified User in Textiles

The device previews sometimes give out wrong previews and we spend time fixing some bugs that are not actully there. Also when requesting to see a different (language) version in previews, it gives out EN as a pre-set, and sometimes it takes extra time.

Fatuma N.

The tool is helping us reach more clients through sms and email and whatsapp marketing at good pricing.

Meghan G.

There are some surprising gotchyas in the product that can only be learned the hard way (deleting data, losing content).

Verified User in Computer Software

Verified User in Textiles

Verified User in Consumer Electronics

Iterable Pricing Rating

Value for money: 4.6/5

Users often find that the investment in Iterable leads to improved marketing efficiency, better customer engagement, and a higher return on investment through enhanced personalization and automation capabilities.

Analytics and Reporting: 4.8/5

The platform provides robust reporting and analytics capabilities, enabling businesses to track campaign performance, measure engagement, and optimize future marketing efforts based on data-driven insights.

Scalability: 4.5/5

Iterable caters to businesses of all sizes, from startups to large enterprises, offering scalable solutions that can grow with the organization’s needs.

FAQ on Iterable Pricing

What channels does Iterable support?

Iterable supports multiple channels, including email, SMS, push notifications, in-app messaging, and social media, enabling a cohesive customer engagement strategy.

How does Iterable handle customer data?

Iterable has a built-in customer data platform (CDP) that allows businesses to collect, segment, and analyze user data from various sources to build detailed customer profiles for targeted marketing.

Can I automate my marketing campaigns with Iterable?

Yes, Iterable provides robust automation capabilities, allowing marketers to create complex workflows and automated campaigns without extensive technical expertise.

What kind of reporting and analytics does Iterable offer?

Iterable provides robust reporting and analytics tools that enable businesses to track campaign performance, measure customer engagement, and gain insights for future marketing strategies.