Pricing score

Klaviyo Pricing Profile

Klaviyo is a leading marketing automation platform designed specifically for e-commerce businesses.

HQ Location

Boston, Massachusetts, USA

Category:

Marketing and Sales

Key Takeaways

Email Marketing

Klaviyo offers email marketing capabilities, allowing users to create, send, and analyze targeted email campaigns. The platform provides a variety of customizable templates and an intuitive drag-and-drop editor for easy campaign creation.

SMS Marketing

Klaviyo supports SMS marketing, enabling businesses to reach customers via text messages. This feature enhances engagement and provides another channel for timely communication.

Segmentation and Personalization

Klaviyo allows businesses to segment their audience based on behavior, preferences, and purchase history. This enables highly personalized marketing efforts, increasing the relevance of messages and improving conversion rates.

Product Overview

Klaviyo empowers companies to effectively engage with their customers and drive sales. It offers email marketing capabilities that allow users to create, send, and analyze targeted email campaigns using customizable templates and an intuitive drag-and-drop editor. In addition to email marketing, Klaviyo supports SMS marketing, enabling businesses to reach customers via text messages, which enhances engagement and provides a timely communication channel.

One of the key strengths of Klaviyo is its segmentation and personalization features, which allow businesses to segment their audience based on behavior, preferences, and purchase history. This enables highly personalized marketing efforts, increasing the relevance of messages and improving conversion rates. The platform also offers automation workflows, allowing users to set up triggered emails and messages based on customer actions, such as cart abandonment, post-purchase follow-ups, and re-engagement campaigns.

INSIGHTS

Our insights about Klaviyo pricing

Gets really expensive quite quickly as your subscribers increase

Worth the price point if you have an audience

A free tier includes email support for the first 60 days

Available Pricing Models

How much does Klaviyo cost?

Whether you’re just starting, scaling up, or on top of your game, Klaviyo has pricing plans to suit any business size.

Email and SMS

1,001 - 1,500 active profiles, Starting at 15,000 monthly email sends, Mobile push notifications, applicable SMS carrier fees, Email and chat support.
The price is $60/month.

1,001 - 1,500 active profiles, Starting at 15,000 monthly email sends, Mobile push notifications, 150 free monthly SMS/MMS credits, applicable SMS carrier fees, Email and chat support.
The price is $45/month.

What users say about Klaviyo pricing

Verified Reviewer

The revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

Brandon G.

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account.

Zenia P.

Not sure the price tag would be worth it if you didn't have many clients to write to!

Mitchell L.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Marcus K.

Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable.

Verified Reviewer

The revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

Mitchell L.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Brandon G.

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account.

Marcus K.

Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable.

Zenia P.

Not sure the price tag would be worth it if you didn't have many clients to write to!

Klaviyo Pricing Rating

Reporting and Analytics: 4.6/5

Klaviyo provides in-depth analytics and reporting tools, allowing businesses to track campaign performance, customer engagement, and revenue generated from marketing efforts. This data-driven approach helps optimize future campaigns.

Integrations: 4.5/5

Klaviyo seamlessly integrates with a wide range of e-commerce platforms (like Shopify, Magento, and WooCommerce), CRMs, and other marketing tools, streamlining data management and enhancing overall functionality.

Automation: 4.4/5

The platform offers automation capabilities, allowing users to set up workflows for triggered emails and messages based on customer actions, such as cart abandonment, post-purchase follow-ups, and re-engagement campaigns.

FAQ on Klaviyo Pricing

What features does Podium offer?

Podium provides a variety of features, including SMS messaging, web chat, reputation management, customer feedback collection, integrations with other business tools, and analytics and reporting to track engagement metrics.

How does Podium help with reputation management?

Podium allows businesses to monitor and respond to online reviews from platforms like Google, Facebook, and Yelp from a single dashboard, helping to manage their online reputation effectively and respond to customer feedback promptly.

How can customers communicate with my business using Podium?

Customers can reach your business through text messaging, web chat on your website, and messaging on social media platforms, providing multiple avenues for communication.

Does Podium provide analytics?

Yes, Podium offers reporting and analytics tools that allow businesses to track engagement metrics, monitor review performance, and gain insights into customer satisfaction and interaction effectiveness.