Pricing score

Mailchimp Pricing Profile

Mailchimp is an all-in-one marketing platform primarily focused on email marketing but also offers a suite of tools for businesses to manage their marketing campaigns.

HQ Location

Atlanta, Georgia, USA

Category:

Marketing and Sales

Key Takeaways

Comprehensive Marketing Platform

Mailchimp offers a wide array of marketing tools, including email marketing, social media management, landing page creation, and more, making it a versatile solution for businesses.

Advanced Segmentation

Users can segment their audience for targeted messaging, which enhances the relevance of campaigns and boosts engagement.

Add-Ons

Certain advanced features, like advanced analytics or custom branding, may be available as add-ons, potentially increasing overall costs.

Product Overview

Mailchimp allows users to create, send, and analyze email campaigns with ease, thanks to its user-friendly interface and drag-and-drop email builder.

The platform provides a range of features, including customizable email templates, audience segmentation, automation workflows, and A/B testing, enabling businesses to personalize their communication and improve engagement. Mailchimp also offers analytics and reporting tools that help users track campaign performance and understand customer behavior.

Mailchimp has expanded its services to include landing page creation, social media management, ad campaigns, and even CRM functionalities, making it a comprehensive solution for marketing needs. With integration options, Mailchimp connects seamlessly with various third-party applications, enhancing its functionality and allowing businesses to streamline their marketing efforts.

INSIGHTS

Our insights about Mailchimp pricing

Costs for paid plans are based on the number of subscribers, meaning larger lists will result in higher monthly fees.

Each paid plan has specific limits on the number of emails that can be sent per month.

Mailchimp offers a free plan with limited features, suitable for small businesses and startups.

Available Pricing Models

How much does Mailchimp cost?

Get 50% off for 12 months, even if you change to Premium plans. Cancel or downgrade to basic Free plan at any time.

Standard

Includes up to 500 contacts and 6,000 monthly email sends.
The price is $10 for 12 months. Then, starts at $20/month.

Premium

Includes up to 10,000 contacts and 150,000 monthly email sends.
The price is $175 for 12 months. Then, starts at $350/month.

What users say about Mailchimp pricing

Nenad J.

It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.

Verified Reviewer

I like that Mailchimp is easy to use and has a visually appealing dashboard. The cost is reasonable.

Karan K.

Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.

Johana R.

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

Jonathan W.

The cost of the product is its main issue. For starters, Mailchimp recently changed its cost structure to include unsubscribed customers as part of the total customers you pay for. That means for a small company with a low customer adoption rate, you either end up spending way more than you want for a small list, or you have to spend way too much time pruning your list constantly to save money. It's a huge waste of time and/or money.

Nenad J.

It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.

Johana R.

Verified Reviewer

I like that Mailchimp is easy to use and has a visually appealing dashboard. The cost is reasonable.

Jonathan W.

Karan K.

Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.

Mailchimp Pricing Rating

Value for Features: 4.6/5

Many users appreciate the comprehensive feature set, particularly for email marketing and automation, often rating Mailchimp highly for its overall value.

ROI: 4.7/5

Many businesses report a positive ROI from using Mailchimp, particularly due to improved engagement and conversion rates facilitated by the platform's tools.

Scalability: 4.5/5

While Mailchimp is generally rated positively for scalability, some users express concern about rising costs as their subscriber list grows, making it essential to monitor usage.

FAQ on Mailchimp Pricing

How do I create an email campaign in Mailchimp?

Users can create an email campaign by selecting a template, customizing the design and content, segmenting their audience, and scheduling or sending the email directly.

Can I automate my email marketing with Mailchimp?

Yes, Mailchimp provides automation features that allow users to set up automated email sequences based on user behavior, such as welcome emails and follow-ups.

How can I track the performance of my campaigns?

Mailchimp offers robust analytics and reporting tools that track open rates, click rates, and other engagement metrics, helping users measure campaign effectiveness.

How can I get started with Mailchimp?

To get started, you can sign up for a free account on the Mailchimp website, where you can access the platform's features and begin creating campaigns.