Pricing score

Reply.io Pricing Profile

Reply.io is a sales engagement platform that helps businesses automate and optimize their outreach processes.

HQ Location

Toronto, Ontario, Canada

Category:

Marketing and Sales

Key Takeaways

Expensive for Small Startups

Reply.io’s pricing can seem quite expensive, particularly for small B2C startups. However, the cost might be justified depending on the volume of emails sent. This suggests that while the platform offers robust features, its pricing might be more suitable for businesses with higher outreach volumes or those that can maximize the value of the tool's capabilities.

Unnotified Price Increases

Reply.io can increase prices without informing customers adequately. In his case, the pricing was updated when attempting to switch credit cards. Such feedback suggests that some users feel blindsided by unexpected price hikes, which can erode trust in the service.

Menu-Based Pricing vs. All-In-One

Reply.io offers a menu-based pricing structure, allowing users to choose and pay for only the features they need. Reply.io’s pricing model may appeal to users who want to customize their plans, but it may not be as attractive to those who prefer a more comprehensive package.

Product Overview

Reply.io offers features such as email sequencing, follow-up automation, multichannel outreach (including email, LinkedIn, SMS, and calls), and AI-powered analytics. Despite its automation capabilities, Reply.io emphasizes the importance of personalization. The platform allows users to customize their messages with dynamic fields, ensuring that each communication feels tailored to the recipient. This combination of automation and personalization helps maintain a human touch while scaling outreach efforts.

INSIGHTS

Our insights about Reply.io pricing

Expensive for small startups

Unexpected charges and difficulties with cancellations

Flexible but sometimes pricey options

Available Pricing Models

How much does Reply.io cost?

Reply.io offers a a free 14-day trial that includes a B2B database and email finder extension, access to all types of reports and analytics, access to API and all integrations, including Salesforce, Hubspot, Pipedrive etc. and AI features to create sequences, email templates, personalization etc.

Email Volume

The plan for scaling outreach includes email automation, unlimited mailboxes, free warmup with each mailbox, unlimited contact storage, unlimited emails monthly, 1 User, 1,000 data search credits, centralized inbox, anti-spam & deliverability suite inbox and onboarding with the CSM.
The price is $49 per month.

Multichannel

The plan for all-in-one prospecting includes unlimited active contacts, multichannel automation, 10 mailboxes/user, unlimited email warmup, unlimited contact storage, unlimited emails monthly, $ for additional users, 10K data search credits / month, centralized inbox, anti-spam & deliverability suite, onboarding with the CSM.
The price is $89 per user /month.

Agency

The plan for outreach on behalf of clients includes unlimited clients, email automation, unlimited mailboxes,unlimited email warmup, unlimited contact storage, unlimited emails monthly, unlimited users & clients, 10k data search credits, centralized inbox, anti-spam & deliverability suite, agency dashboard, roles and permissions, dedicated support, unified team workspace.
The price is $166 per month.

What users say about Reply.io pricing

Vitalii K.

I think that price is quite expensive, but I think that it depends on the volume of emails you will need to send (I am a small B2C startup, so probably it worth its money).

Swarnendu D.

Finding newer ways of increasing price, sometimes without even informing. Here's what happened - our Credit card has expired and when we tried to connect the new card, Reply.io said that now you cannot continue with the old price anymore. We must accept the new price. Innovative ways how SaaS companies are increasing price this year. While we may still continue using Reply, I will move once I get a chance. Ethics are more important than the quality.

Verified User in Real Estate

Easy to get set up. Quick support. Easy to changed and update. Price is reasonable for what is offered.

Verified User in Construction

They are very predatory when it comes to pricing and renewals. No notice is provided and they auto charge your card without making it clear. There is no way to cancel or remove your credit card from the platform without contacting them directly. I tried cancelling and they charged my $500 because I was three days past the renewal date. Their monthly rate is $90 on the website so this made no sense. Definately would not reccomend to anyone, way better tools out there who are much more reasonable for renewals and customer service.

John I.

I would say that the pricing schema is a menu of items, which is nice for those looking to piecemeal what they want in their solution. I prefer the all-in-one approach. But I believe that's more just preference.

Vitalii K.

I think that price is quite expensive, but I think that it depends on the volume of emails you will need to send (I am a small B2C startup, so probably it worth its money).

Verified User in Construction

Swarnendu D.

John I.

Verified User in Real Estate

Easy to get set up. Quick support. Easy to changed and update. Price is reasonable for what is offered.

Reply.io Pricing Rating

Features & Functionality: 4.5/5

The platform offers features for automating and optimizing sales outreach, including email sequencing, multichannel outreach, and AI-powered analytics. Users appreciate the ability to customize their solutions through a menu-based pricing structure, though some may prefer an all-in-one approach.

Value for Money: 3.5/5

Opinions on value for money are mixed. While some users find the pricing reasonable for the features offered, others feel that the cost is high, especially for small businesses or startups. Concerns about unexpected price increases and predatory billing practices further impact the perceived value.

Billing Transparency: 3.0/5

This category reflects significant concerns raised by users regarding billing transparency and practices. Complaints about unexpected charges, difficulties in canceling subscriptions, and price increases without adequate notice have led to lower ratings in this area. These issues suggest a need for improved communication and more customer-friendly billing policies.

FAQ on Reply.io Pricing

What channels does Reply.io support?

Reply.io supports multichannel outreach, including email, LinkedIn, SMS, and phone calls. This allows users to engage prospects through their preferred communication channels, increasing the chances of successful engagement.

Can I personalize my outreach with Reply.io?

Yes, Reply.io allows for extensive personalization within outreach sequences. Users can customize messages with dynamic fields that pull in specific details about each recipient, such as their name, company, or industry, ensuring that communications are tailored and relevant.

Does Reply.io integrate with other tools?

Yes, Reply.io integrates with a wide range of CRM systems, including Salesforce, HubSpot, and Pipedrive, as well as other tools in the sales and marketing tech stack. Additionally, Reply.io supports integration with Zapier, enabling further automation and connectivity with hundreds of other apps.

How does Reply.io handle follow-ups?

Reply.io automates follow-up communications based on the behavior of the recipient, such as opening an email, clicking a link, or failing to respond within a set period. Users can set up rules and triggers to ensure that follow-ups are sent at the optimal time, increasing the likelihood of a response.

What kind of analytics does Reply.io provide?

Reply.io provides AI-powered analytics that track key performance metrics like open rates, reply rates, and click-through rates. The platform also offers insights into the effectiveness of different sequences and channels, helping users refine their outreach strategies based on real-time data.